Oh dear. I just realised it’s October, aka breast cancer awareness month.  A whole month of pinking up something that is neither pretty nor pink. Sigh.

Here’s what I hate about it :

  • comedy references to ‘boobs’/’tits’ – neither word is relevant, both are comedic and infantilising, it’s breast cancer. Or chest cancer is preferred by some. Men get it too. Men (usually) have neither boobs nor tits. People who don’t use gender binary terms also get it. It’s medically known and treated as breast cancer. If you find it less embarrassing to say boobs or tits, then maybe look into why that is.
  • social media full of secret hearts/bra colour or size memes which do nothing for actual awareness.
  • cancer-anthropomorphising phrases. Fighting it, kicking it, standing up to it. It’s a disease, not a person. We deal with it better by being honest about it.
  • stories of ‘brave’ ‘battles’. Gah.

If you want to do something of value, there are dozens of brilliant charities who could benefit from your money and/or your time. Go for it. Pink has nothing to do with it.